Best Practices for SEOs and SEMs Participating in Wikipedia
There are a variety of ways that you can participate in the Wikipedia community:
- If Wikipedia has an article about your organization, you are welcome to correct link spam or vandalism in your article at any time. If you would like to suggest changes to the article, you can post suggested revisions to the article's talk page and ask other editors for help getting the material into the article. You can also announce yourself on the article's talk page and offer to provide answers if other editors have any questions about your organization.
- If your organization doesn't have an article yet, and you think your organization is notable, find an appropriate category or article talk page and suggest a new article. You can even help start the article and collect references. Ideally, you should post these raw materials in your own user space. You can start a page such as Mypage/Sandbox.
- If a competitor is introducing bias into articles, you can report these incidents in the proper venue. Begin by raising concerns on the article talk page. If that fails to resolve the issue, you can go to the requests for comment page or "third opinion". For obvious violations of Wikipedia's conflict of interest policy, you can file a report at the conflict of interest noticeboard.
- By participating in articles related to your field, other experts or journalists may notice you, but please avoid self-promotion when editing articles. Participation in Wikipedia may lead to public relations opportunities. You can create a user page for yourself with a short bio and a link to your personal site to provide more information about yourself.
- Many organizations seek to inform and educate the public. By linking to relevant Wikipedia articles or copying Wikipedia content to your web site, you can provide value to your audience.
- Please help expand and create articles, so long as you follow Wikipedia's policies, guidelines, and community customs. Improving the public's understanding of topics that are important to you is a good thing. Again, avoid promoting yourself or your products within articles, and maintain neutral point of view. Wikipedia is for education, not propaganda.
- Remember that you are a guest in Wikipedia's house. While you are here, you will get the warmest reception if you follow house rules and customs. If you don't like the rules, you are welcome to comment on the rules' talk pages and request changes. If you build consensus, you can even edit the rules.
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