Web savvy

Web savvy
What do I mean by web savvy? You don’t need to be a programmer, but you need a decent functional understanding of a variety of web technologies. What technologies are “key” will depend on the nature of your blog and your means of monetization. But generally speaking I’d list these elements as significant:
blog publishing software HTML/CSS blog comments (and comment spam) RSS/syndication feed aggregators pings trackbacks full vs. partial feeds blog carnivals (for kick-starting your blog’s traffic) search engines search engine optimization (SEO) page rank social bookmarking tagging contextual advertising affiliate programs traffic statistics email
Optional: podcasting, instant messaging, PHP or other web scripting languages.


source : wikipedia