Tuesday, October 9, 2007


keyword optimization

Keyword Use Factors
Keyword Use in Title Tag
Keyword Use in Body Text
Relationship of Body Text Content to Keywords (Topic Analysis)
Keyword Use in H1 Tag
Keyword Use in Domain Name
Keyword Use in Page URL
Keyword Use in H2, H3, H(x) Tags
Keyword Use in Alt Tags and Image Titles
Keyword Use in Bold/Strong Tags
Keyword Use in Meta Description Tag
Keyword Use in Meta Keywords Tag

Page Attributes

Link Popularity within the Site's Internal Link StructureQuality

Relevance of Links to External Sites

PagesAge of DocumentAmount of Indexable Text ContentQuality of the Document Content (as measured algorithmically)Organization

Hierarchy of Document Flow (i.e. broad > narrow)Frequency of Updates to PageNumber of Trailing Slashes (/) in URLAccuracy of Spelling & GrammarHTML Validation of Document (to W3C Standards)

Site/Domain Attributes

The factors below contribute to Google's rankings based on the site/domain on which a page resides.

Age of SiteTopical Relevance of Inbound Links to SiteLink Popularity of Site in Topical CommunityThe link weight/authority of the target website amongst its topical peers in the online worldRate of New Inbound Links to SiteThe frequency and timing of external sites linking in to the given domain

Relevance of Site's Primary Subject Matter to QueryThe topical relationships between the full content of a website and a user's given query

Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc.Metric of click-through-rate, time spent on a page/site, direct navigation via bookmarks, etc. that Google may be measuring through use of their toolbar, free wifi, Google analytics, etc. (note that this is purely speculation as Google has never publicly admitted to monitoring or recording this data)

Manual Authority/Weight Given to Site by GoogleGoogle is occassionally suspected or accused of applying manual manipulation to a domain or page (note that this factor refers specifically to positive ranking manipulation)

TLD Extension of Site (edu, gov, us, ca, com, etc)The top-level domain extension of the site. Note that some domains, such as .edu, .gov, .mil and others have restrictions on who may purchase them

Rate of New Pages Added to SiteThe amount & frequency of new, spiderable documents added to the domain over time

Number of Queries for Site/Domain over TimeThe frequency of searches for the domain name or the company/organization's brand as measured through Google's search query logs
Verification of Site with Google Webmaster Central

Inbound Link Attribute

These pieces affect Google's weighting of links from external websites pointing to a page.

Anchor Text of Inbound LinkGlobal Link Popularity of Linking SiteTopical Relationship of

Linking PageText Surrounding the LinkInternal Link Popularity of Linking Page within Host Site

DomainTemporal Link Attributes (when in time the link was created/updated)

Domain Extension of Linking Site (edu, gov, com, ca, co.uk, etc)PageRank (as measured by the GG Toolbar) of Linking Page
Global Link Popularity of Site

source : seomoz

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